編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-803-096 | Zipcar: Refining the Business Model | Hart, Myra M.;Roberts, Michael J.;Stevens, Julia D. | Entrepreneurship | Special Topic in Industrial Economics( BM847 ) |
2 | 9-507-014 | Lenovo: Building a Global Brand | Quelch, John A. | Marketing | Special Topic in Industrial Economics( BM847 ) |
3 | 9-513-060 | Amazon, Apple, Facebook, and Google 2018 | Deighton, John;Kornfeld, Leora | Marketing | Special Topic in Industrial Economics( BM847 ) |
4 | 9-713-478 | LEGO (A): The Crisis | Rivkin, Jan W.;Thomke, Stefan;Beyersdorfer, Daniela | Other | Special Topic in Industrial Economics( BM847 ) |